LinkedIn Tip #5 Effectively Marketing Your Personal Brand - Sterling Career Concepts

LinkedIn Tip #5 Effectively Marketing Your Personal Brand LinkedIn Tip #5: Effectively Marketing Your Personal Brand For your LinkedIn profile to help you achieve your personal and professional goals, you must be able to communicate what makes you exceptional and compelling â€" this is your personal positioning, or brand. Think of the distinction between Coca Cola and “a carbonated cola drink.” One paints a picture in your mind of the Coca Cola can, of exceptional quality. The other a generic glass of brown fizzy drink that could describe many types of colas. Which one to you want to be? Read through your profile with a critical eye to see if your profile hits the mark on these four points: Information in your LinkedIn profile is concise yet comprehensive and provides a good representation of your career and qualifications. Keywords relevant to your job target are woven throughout your LinkedIn profile to help increase your ability to be found online. This profile answers the question: “Would I want to hire this person?” The profile is attention-getting and persuasive. Sometimes we are too close to a situation to have a good perspective. Building your personal brand can be one of those times. We often think of ourselves as the generic glass of cola and it’s hard to describe the unique qualities we possess, and what makes us different from the next job seeker with equal experience. Seeking an expert’s help may make the difference. Contact us to find out more about how we can help you enhance your LinkedIn and online brand. [photo courtesy of freedigitalphoto.net]